CREATIVE & MARKETING PORTFOLIO

ALEXANDRA ACEVEDO

Creative Marketing Specialist in the Music & Entertainment Industry.

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01. About Me

ABOUT ME

I'm a creative marketing professional with hands-on experience in the music & entertainment industry, specialized in digital marketing, social media strategy, community management, content creation, and events coverage.

Based in Madrid and previously in Puerto Rico, I'm passionate about creative direction, marketing strategy, brand development, and experiential marketing. My work is driven by a global perspective and a strong interest in bridging the gap between Latin music & live events with the Spanish-European market.

02. Education

ACADEMIC PATH

EDUCATION // GRADUATE
IE UNIVERSITY

Master in Creative Direction, Content & Branding

Strengthen knowledge in business strategy and creative project management.

EDUCATION // UNDERGRADUATE
UNIVERSIDAD DEL SAGRADO CORAZÓN

Bachelor in Business Administration in Marketing

Built a foundation in business, marketing, communications, and entrepreneurship. Minors in Audiovisual & Film Production, and Event Production.

SKILLS REFERENCE [LOADED]

03. Professional History

WORK

Social Media Manager

SONY MUSIC ENTERTAINMENT
2024 - PRESENT

Manage social media for a tropical music brand, engaging Latin and Hispanic audiences and contributing to community growth of 60K+ followers across Instagram, Facebook, and YouTube.

Marketing Coordinator

COCA-COLA MUSIC HALL
2024 - 2025

Developed traditional and digital marketing strategies that increased ticket sales, food and beverage transactions, bookings, and sponsorships while collaborating across different departments.

04. Projects

CREATIVE PROJECTS

CCMH check-in campaign mockup
CCMH X CHECK-IN MELA

360° CAMPAIGN

A 360° campaign designed to connect our digital community with an immersive on-site experience.

Rebranding Ticket system design text
FYRE FESTIVAL X TINDER

REBRANDING

Developed a complete rebrand for an existing festival: new visual identity, positioning, and brand experience.

Live crowd with laser beams and lasers text overlay 135 eventos realizados
CCMH & SONY MUSIC

SOCIAL MEDIA

Managed social media strategy, content creation, and community engagement for music and entertainment brands.

05. Connect

CONTACT ME

Let's create experiences that audiences remember. Whether it's a music release, live event, or entertainment brand, I'm always excited to bring ideas to life.

LET'S CONNECT ON LINKEDIN